“Public Broadcasting, Media Engagement, and 2-1-1: Using Mass Communication to Increase the Use of Social Services,” Dhavan V. Shah, Douglas M. McLeod, Hernando Rojas, Benjamin G. Sayre, Emily Vraga, Rosanne M. Scholl, Clive Jones, and Amy Shaw. American Journal of Preventative Medicine, 43, S443–S449, December, 2012.