Woohyun Yoo is a doctoral candidate in the School of Journalism and Mass Communication at the University of Wisconsin – Madison. His research is grounded at the intersections of new media technologies, health communication and strategic communication. He is especially interested in how interactive communication influences people’s health outcomes via the Internet, digital, and mobile devices. His research findings have been presented at several academic conferences such as ICA, AEJMC, and KCHC. Some of them have been published or now being considered for publication in peer-reviewed journals such as Journal of Health Communication, Health Communication, and Patient Education and Counseling.