Dr. Joseph N. Cappella, a professor at the Annenberg School for Communication at the University of Pennsylvania, discussed a route to reaching mass audiences with a tailored persuasive appeal at the Ivan L. Preston Research Colloquium in Madison April 6.
“Recommended Systems: A route to reaching mass audiences with tailored persuasive appeals?” discussed computationally based recommendation systems — analogous to the suggestions made to customers by Amazon for books and Netflix for movies — and the ability to offer an avenue to delivering persuasive messages efficiently that are simultaneously effective.
Cappella is the Gerald R. Miller Professor of Communication at the Annenberg School for Communication. He has been a visiting professor at Northwestern University, the University of Arizona, and a visiting scholar at Stanford University and the University of California, Santa Barbara. His research has resulted in more than 175 articles and book chapters and four co-authored books in the areas of health and political communication, social interaction, nonverbal behavior, media effects and statistical methods.
To read Cappella’s full bio, click here.