Athletic Marketing Intern, 2023-2024

Employer UW-Madison, Athletics
Location Madison, WI
Type Internship
Apply by March 31, 2023
More details
Posted on March 8, 2023


This intensive internship will provide hands on experience in Division I college athletics.  Those who have a desire to work in sports marketing and a passion for sports business are encouraged to apply. The candidate must have demonstrated creative skills, ability to work as part of a team, customer relations skills in a fast-paced, high-profile environment.  Additionally, the candidate must be hardworking, reliable, outgoing, and interact well with people of all ages. The internships begin in August 2023 and concludes in May 2024. The interns will work approximately 10-20 hours in the office and at events that take place on nights, weekends, and may include events around holidays and university winter/spring breaks.

The Athletic Marketing Intern will assist the UW Athletic Marketing staff with the following duties:

  • Development and execution of promotions to foster brand engagement
  • Research, develop and/or execute marketing/promotion plans designed to meet established goals for assigned sport(s)
  • Deliver the best customer gameday/event experience possible
  • Work hand-in-hand with ticket office, event/facilities, brand communications, video services, partnership sales, coaching staff(s) and other support units to execute marketing initiatives
  • Manage and execute special events and presentations (i.e. youth clinics, senior days, etc.)
  • Liaise with registered student organizations on campus (i.e. AreaRED, Crease Creatures, etc.)
  • Assist in the preparation, set-up, and execution of gameday promotions and events (pre-game giveaways, in-game contests and Badgerville)
  • Create a fun, and engaging experience for fan as they enter the arena/stadium; specifically, within the student section(s)
  • Manage interactive kids’ areas
  • Event support for special non-game day functions
  • Other event duties as assigned (may include duties outside of event days: event walk-throughs, training sessions, advanced event-day setup, etc.)