Digital Marketing Manager

Employer Boys & Girls Clubs of Greater Milwaukee
Location Milwaukee, WI
Type Full time
Apply by Not specified
More details
Posted on September 8, 2022


Job Summary:

The Digital Marketing Manager will own and grow Boys & Girls Clubs of Greater Milwaukee’s (BGCGM) digital presence, including but not limited to website development and maintenance, email marketing, digital media placement, SEO, texting tool management, photography, video capture and editing and digital analytics reporting. S/he will partner with the internal team to implement strategic digital campaigns, branded messaging and compelling, multi­ channel storytelling to build the Boys & Girls Clubs audience base.

This position will report to and work closely with the VP of Marketing and Communications and will partner with internal and external stakeholders to ensure the BGCGM message is accurate, impactful, and consistent. S/he may, at times, work closely with volunteers, board members or consultants for specific projects.


Manage website and content management system, maintaining a dynamic home page, up-to-date content and working on overall site improvements and projects
Create content and landing pages that support marketing campaigns and fundraising events
Monitor website analytics for overall website performance and outreach-based goals
Emphasize storytelling on the website, creating spaces and paths that welcome, impact, and inform visitors
Lead all BGCGM website development work and maintenance to promote member programs and fundraising
Continually strive to improve website navigation and customer experience
Optimize website for search engine results to inform a broad audience about the BGCGM mission
Collaborate with internal department leaders to ensure website content aligns with brand guidelines and accurately portrays internal programming opportunities and development activities
Manage and grow email marketing lists and segmentation
Develop and implement an email marketing strategy across all internal and external audiences
Lead planning and development of bimonthly internal email newsletter
Capture videos and photos as needed to support digital channels
Manage digital photo and video content libraries
Develop a culture of visual storytelling, specifically through images and video
Work with Club staff to acquire content for sharing via website, email, and texting
Analyze data, performance, and trends in regular reports to guide future online growth
Maintain deep ties and relationships with Clubs staff and key stakeholders to inspire website and email content


Education Requirements:

BA or equivalent degree required

Experience Requirements:

3-5 years relevant experience


Robust experience and familiarity with email marketing and content management systems. HTML experience mandatory, CSS, JavaScript, and PHP familiarity a plus
Strong WordPress experience required
Experience with Adobe Create Suite required
Experience with Mailchimp email marketing tool preferred
Experience with Google AdWords preferred
Experience with WordPress plugin APIs a plus
Capable of writing content for website, video, and email in partnership with internal team members
Demonstrated ability to develop a digital marketing strategy, execute that strategy and measure success based on established goals
Demonstrate a deep knowledge of technology trends and new developments in content generation and sharing
Understand how multiple mediums can support a uniform message and voice
Capable of measuring digital channel performance and campaign success via analytics
Enjoy connecting with people from all areas of the organization
Must have a valid WI driver’s license, good driving record, and meets state required automobile insurance minimums

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and use hands to touch, handle, or feel. The employee is occasionally required to stand and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

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