Digital Marketing Specialist

Employer NWEA
Location NWEA
Type Full time
Apply by September 30, 2022
More details https://www.nwea.org/careers/openings/?p=job%2FoUIQjfwv
Posted on September 7, 2022

Description

Position Summary

The Digital Marketing Specialist, collaborating with cross-functional teams, will be responsible for contributing to the day-to-day tactical execution of digital marketing campaigns, reporting on their performance, and optimizing to produce improved results. The Digital Marketing Specialist should have a solid understanding of the current digital advertising landscape as well as the ability to build data-driven campaigns to encourage prospects and partners to take action. Through lead generation campaign planning and execution experience, the Digital Marketing Specialist will not only support the strategic focus of the demand generation team, but also bring enthusiasm and new ideas to help grow pipeline and enhance the efficiency of the organization.

Responsibilities

  • Build, monitor, and optimize strategic awareness and lead generation campaigns across a variety of channels, including Google Ads, LinkedIn, Meta, Twitter, and more
  • Monitor daily campaign performance, interpret data, provide actionable insights, and contribute to cross-team reporting and KPI goals
  • Drive testing and optimization into all aspects of our campaigns. Present recommendations for maximizing target audience reach and engagement, plus new tactics based on testing and analysis
  • Execute daily workload using team’s project management system; partner closely with content, design, and other marketing team members to build campaign assets
  • Work closely with marketing operations team to align digital marketing campaign delivery with operational processes
  • Stay current on industry best practices through external benchmarking and other thought leadership forums; proactively document and share best practices with the broader team

Skills and Abilities

  • A well-rounded knowledge of media planning, purchasing, and reporting
  • Demonstrable technical media buying skills (SEM, LinkedIn, Meta, Twitter, and more)
  • Understanding of ROI analysis and proven analytical ability to track multiple campaigns, analyze results, and make data-based recommendations
  • Strong project management and planning skills to manage multiple projects and competing priorities simultaneously for seamless execution
  • Demonstrable technical skills in Office 365, (Excel, PowerPoint, Word), analytics software (Google Analytics, PowerBi, Tableau), project management/collaboration tools (E.g., Kapost, Basecamp)
  • Excellent communicator, in person and in writing
  • Ability to establish priorities, work independently and proceed with objectives. Impressive organizational skills with strong attention-to-detail and quality control
  • Team player with ability to facilitate and own cross-functional collaboration

Education and Experience

  • A Bachelor’s degree in Business Administration, Marketing, Communications, English, Journalism or related field preferred. An equivalent combination of experience and education will be considered in lieu of a degree
  • Proven familiarity with digital advertising, paid search and content syndication vendors and programs
  • 2-3 years’ work digital marketing experience in B2B or B2C marketing role directly managing lead generation media buys.
  • 2-3 years’ work experience leading successful multi-channel marketing automation programs in an enterprise platform such as Marketo (preferred), Oracle Marketing Cloud, Pardot, etc. and similar knowledge of CRM systems like Salesforce (preferred).