Digital Media Coordinator

Employer Pepsi-Cola of Madison
Location Madison, WI
Type Full time
Contact information Michael Holzem,
Apply by March 24, 2023
More details
Posted on February 24, 2023


Join our Marketing team to help build brand awareness and deliver our content and creative in all the right places! Work as part of a cooperative team to drive brand awareness and engagement for the WP Beverages portfolio including Pepsi, Mtn Dew, Gatorade, Rockstar, BUBBL’R, and more. The Digital Media Coordinator’s primary job duty is to assist the Senior Media Strategist in the tactical execution of marketing programs, partnerships, and strategy through digital and social media. This includes content and ad campaign creation and optimization, creative copywriting, executing monthly content calendars, monitoring, and maintenance. Use ROI, data, and consumer insights to manage ad spend on advertising platforms like Meta, Google Ads, and through a DSP. Analyze KPIs and find innovative opportunities to grow our brands. Establish, maintain, and build relationships with social influencers, including the procurement and delivery of assets on a monthly basis. Collaborate with the marketing team, engage directly with field sales force, outside teams (partners and agencies), and other department leads. As part of Shareholder Services, the Digital Media Coordinator may develop and execute digital media campaigns in conjunction with our Shareholders for their franchises. The Digital Media Coordinator is responsible for following brand guidelines for all brands. In addition, the Digital Media Coordinator will provide administrative support f or the department. The Digital Media Coordinator must be proactive in looking for ways to help WP Beverages attain profitable growth through the sales and distribution of our refreshing beverages, innovation customer focused marketing programs, and superior customer service.


Bachelor’s degree in marketing, communications, new media, or similar field of study.
Excellent understanding of Instagram, TikTok, Facebook, and LinkedIn.
A high level of personal computer knowledge is required for this position. A strong working knowledge of software such as Adobe Creative Suite and Microsoft Office Suite is required.
One – two years of social media experience.
Experience with Facebook Ads Manager and a social media management platform is preferred.
Photography and retouching experience preferred.
Solid time management skills and the ability to change focus, meet tight turnarounds, and important deadlines.
Excellent written communication skills, including proper grammar and spelling.
Excellent attention to detail and strong organizational skills.
Ability to multi-task and work in a fast-paced organization.