Email Marketing Intern-Summer

Employer Roku
Location New York, NY
Type Internship
Apply by Not specified
More details
Posted on November 9, 2022


Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable — and valued — contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

We are looking for an intern to join the Roku Ads marketing team during the summer of 2023. The successful candidate will have the opportunity to work on a range of projects, including supporting our email marketing efforts, campaign strategy, and marketing analytics.

The right candidate should be interested in advertising, media, and technology as well as email marketing. In addition, they should be comfortable with both creative and analytical projects. If you love marketing and want the opportunity to influence how Roku engages marketers through our owned Email channel, and would love to learn how to manage Marketing Automation tools and understand reporting, then we would love to hear from you.

This internship will be based in New York City, NY.

For New York Only – The estimated hourly rate for this position is between $20 and $50 per hour.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, life insurance, disability benefits, parental leave, and wellness benefits.

What you’ll be doing

  • Email content: Drafting, writing, and editing copy, recommending content for future email sends.
  • Email marketing: A/B testing, segmentation of audiences, email calendar maintenance.
  • Email campaign strategy: Includes researching competitors, exploring potential audiences we should reach, and recommending tactics and best practices.
  • Email analytics: Measuring and reporting on email marketing rates, changes in performance, campaign performance, audience reach, and more.

We are excited if you have/are

  • A first year Masters/MBA student or a junior or senior pursuing a Bachelors degree with a major in marketing, advertising, communications, or a related field.
  • Bias toward data and analytics
  • Entrepreneurial “can do” drive
  • Self-starter
  • Curious
  • Highly organized with excellent attention to detail
  • Relevant job, extracurricular, or academic experience, including but not limited to statistics, analytics, html coding
  • Knowledge of Microsoft Office and Email Marketing tools (MailChimp, Pardot, Hubspot)

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company’s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you’ll be part of a company that’s changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we’ve grown, visit