Go Tico! Costa Rica Virtual Communications and Marketing Intern

Employer Go Tico! Costa Rica
Location Remote
Type Internship
Contact information ncliedl@wisc.edu
Apply by December 4,2022
More details https://my.studyabroad.wisc.edu/IIP/Home/ViewOpportunity/435233
Posted on November 21, 2022

Description

Go Tico! Costa Rica coordinates and hosts authentic Costa Rican travel experiences to the underexplored North Central region. Through service work, regional tourism, local industry & biodiversity exploration, and integration into small communities, they provide a variety of travel groups language & cultural immersion in off-the-beaten-path locations in Costa Rica.

The Go Tico! Costa Rica virtual intern will:
-Take initiative to manage social media campaign and website, including researching best practices and designing & posting Instagram and Facebook posts, in collaboration with directors
-Create & facilitate email campaigns to prospective organizations and clients
-Conduct market research to further develop a database of prospective organizations and contacts interested in Go Tico! services
-Provide promotional support to Go Tico! sister organizations (cafe & housing)
-Website maintenance and SEO (Search Engine Optimization)
-Monitor performance of different sites and look for ways to drive more traffic to and encourage engagement with the website and social media
-Conduct outreach to US schools to promote programs
-Investigate & act on marketing research into small group travel trends & local school outreach
-Prepare post-program surveys and evaluate results to make recommendations
-Conduct marketing research in Spanish and English about competitors and prospective clients and update database
-Possible opportunity for community member interviews in Spanish and Spanish translation of promotions.
-Interns will meet virtually weekly with Go Tico! directors to touch base on current and future projects.

Additionally, based on performance, GoTico! directors will provide the intern with a letter of recommendation.

REQUIRED QUALIFICATIONS
-Good academic and disciplinary standing
-Proficient computer skills, including Microsoft Office
-Social media and web marketing experience
-Good oral and written communication skills
-Flexible, positive, and collaborative personality
-Demonstrated creativity and organizational skills
-Well versed in managing Social Media such as Pinterest, Instagram and Facebook
-Self-motivated and highly organized
-Creative and willing to develop & suggest feasible ideas to further prospect engagement
-A fun, personable attitude and a love for working hard but working with a great, supportive small business!

PREFERRED QUALIFICATIONS
-Openness to other cultures and ways of doing things
-Self-starter able to work independently with minimal supervision
-Ability to multitask
-Website building and SEO (Search Engine Optimization) experience