Marketing Coordinator

Employer Duluth Trading Company
Location Mount Horeb, WI
Type Full time
Apply by Deadline not specified—Apply ASAP!
More details
Posted on November 4, 2021


At Duluth, we’re a band of hellbent tinkerers and taunters. We never take ourselves too seriously. We are a “no bull” brand that started in 1989 and we provide apparel and other gear for hardworking men and women. Favorites such as our Ballroom® Jeans featuring “crouch without the ouch,” Buck Naked™ Underwear, and No-Yank Tanks® reflect our attitude.

We pride ourselves in outthinking, outsmarting, and outcrafting average in everything we do! The talented people we seek want to be proud of where they work, have a commitment to do things better, and be part of an omnichannel apparel company that knows where it’s going.

At Duluth Trading Company, we fundamentally believe in strong in-person interactions as our culture thrives when we learn, create, and collaborate with each other. We also believe that the future of work at Duluth Trading Company includes flexibility. The position will be based in our corporate headquarters, near Madison, WI, but it will offer a hybrid work arrangement allowing the flexibility to work a few days a week from home.

What You’ll Love:
• Being a part of an innovation-driven organization that is growing fast, and taking care of business through catalog, web, and retail stores.
• Working on a team that makes retail workwear for customers who are smart, straight-talking folks who do everything from pounding nails to shoeing horses and pitching bales.

What You’ll Do:
• Own and update the company marketing calendar, driving clarity of and visibility to marketing, media and public relations efforts throughout the year
• Provides key insights and development of marketing plans to drive product sales and brand messaging
• Collaborate with merchandising, product development, creative, visual merchandising, and cross-functional marketing teams to drive campaign tactics and internal alignment
• Manages the execution of company gift cards, driving awareness, revenue and results through multiple distribution channels
• Oversees sponsorship relationships by executing contract deliverables in a timely manner, optimizing for seasonal campaign focuses and fostering connections with brand fans
• Manages product sample process in support of seasonal campaigns, company sponsorship requests, experiential events and public relations needs
• Utilizes market research and customer insights in order to determine optimal plan to drive traffic to stores and visitors to site including driving cross-channel purchasing
• Reviews post campaign analysis to determine return on investment and future needs in strategy adjustment; studies and anticipates sales risks and develops corresponding mitigation strategy
• Manage and track department financials

What We’re Looking for:
• Bachelors degree required in Marketing, Business or related field
• Minimum of 3-5 years in Marketing, Merchandising, or related field with experience in driving campaign development to fuel revenue growth
• Ability to develop and execute high-ROI marketing programs
• Understanding of media and marketing principles
• Outstanding communicator with strong presentation skills
• Highly organized and creative problem solver with an attention to detail
• Ability to thrive in a fast-paced environment

The responsibilities outlined in this position description are a guideline for the general duties of the position and are not exhaustive of all duties inherent in the job. Duluth Trading Company is an equal opportunity employer.

Click here to apply online.

Deadline not specified—Apply ASAP!