Retail & Platform Marketing Specialist

Employer Warner Music Group
Location Los Angeles, CA
Type Full time
Apply by Not specified
More details
Posted on November 7, 2022


Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

  • Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
  • Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
  • Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
  • Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

The WMX Global Commercial Services team maximizes WMG revenue and market share, leading through best practices, platform expertise and forward-thinking solutions that support our recorded music strategy. Within Global Commercial Services is our Retail & Platform Marketing team: a small team dedicated to building innovative and engaging marketing campaigns for WMG’s physical (vinyl, CD) album releases as well as large and intimate artist events and fan experiences.

Your role:

We are currently looking for a driven, reliable and creative Retail & Platform Marketing Specialist. This individual will collaborate with the RPM Senior Manager to support marketing, sales and DEI efforts across retail and platform landscapes. With a focus on breaking emerging acts and amplifying established artists, this individual will curate unique, online and offline experiences for music fans of all generations.

Here you’ll get to:

  • You will support the RPM team in strategy, development and execution of grassroots and digital marketing campaigns with our retail account base (primarily independent record stores), influencers, lifestyle partners, and O&O digital brands.
  • You will be responsible for overseeing Western US retail and non-traditional artist events (e.g., in-stores, meet and greets, signings, local retail appearances) including all online and in store marketing.
  • You will curate and plan social media content for Record Store Crawl, our WMG-owned vinyl lifestyle page.
  • You will own the Record Store Crawl event lifecycle in your territory (Western US), hosting annual events in those cities.
  • You will oversee playlisting initiatives and brand growth on streaming platforms.
  • You will establish and maintain relationships with key internal and external stakeholders across labels, big box and indie accounts, partner brands, and various internal departments.
  • You will assist in identifying, planning and distributing P.O.P. programs including both physical tools and digital assets to maximize visibility and sales.
  • You will prepare reports and participate in sales and marketing meetings as necessary.

About you:

  • You have excellent written and verbal communication skills.
  • You have excellent social media knowledge as well as a graphic design/photo/video background.
  • You work well independently and with a team.
  • You have excellent time management and organizational skills.
  • You have excellent interpersonal skills; Relationship Builder – develops relationships across territories, labels and staff to accomplish business goals.
  • You are a creative thinker, goal oriented and a team player

We’d love it if you also had:

  • 1-2 years of label and/or music sales and marketing experience
  • Passion for music / vinyl / physical music
  • A college degree, preferably in communication, marketing, or music industry
  • An understanding of current music business challenges

About us:

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Apply here.