Arina Tveleneva is a second-year research master’s student at the School of Journalism and Mass Communication. Her research interests focus on the self, social influence, and decision-making. In addition, she is interested the use of neuroimaging to study persuasion and human behavior. One of her most recent research projects explores the relationship between individual differences and neural mechanisms associated with conformity.
Arina received her B.A. in Communication Arts and Political Science with a minor in Business at UW-Madison, where she held several marketing-focused positions and explored how different advertising techniques use persuasion in practice.