Two win Korean Communication Association Rainbow Research Award for best paper

Yangsun.fw_-e1371137114399-126x150Doctoral candidate Yangsun Hong and Woohyun Yoo, Asst Professor at Dongguk University have received the Rainbow Research Award, which is a best paper award, from the Korean Health Communication Association (KHCA) conference which was held December 4th in Seoul, South Korea.

Woohyun-Yoo-e1337871698922-150x150The paper is titled “An image tells more than text: Effects of pictorial exemplification in health news on promoting breast cancer early detection behavior”. Their study examines the differential effects of news articles about breast cancer on promoting college women’s intention to engage in monthly breast self-examination (BSE) depending on the characteristics of the images accompanied in the same text article. The paper will be published in Health Communication Research, a KHCA’s journal.