Tapper, John, Thorson, Esther, & Black, David (1994). “Variations in music videos as a function of their musical genre.” Journal of Broadcasting and Electronic Media, 38(1), 1-3-113. DOI:10.1080/08838159409364249
Because youth subcultures often center on musical tastes, it seems likely that musical genre is an important source of variation between music videos. This assumption is examined through a content analysis of 767 videos from four cable networks. Differences were found by gender, race, and narrative devices across the genres of rap, soul, country, heavy metal, pop, classical rock, and alternative rock.