University of Wisconsin–Madison

Account Executive, Sales

Employer Nexstar - WQRF
Location Rockford, IL
Type Full time
Apply by March 31, 2018
More details
Posted on November 14, 2017


Position Summary:
The Account Executive works within established Sales Department guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and eMedia business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community.
Essential Duties & Responsibilities:
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Work experience and education required for position:

  1. Valid driver’s license with an acceptable driving record.
  2. Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
  3. Proficiency In Microsoft Office including Word, Excel, Powerpoint & Outlook as well as, copiers, scanners, fax machines and other office equipment.
  4. The Account Executive must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.

Special Skills Required:

  1. Fluency in English.
  2. Excellent communication skills, both oral and written.