Communications & Marketing Manager

Employer Executive Director, Inc.
Location Milwaukee, WI
Type Full time
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Posted on May 18, 2020


CLIENT ASSOCIATION: Certification Board of Infection Control and Epidemiology, CBIC
POSITION(S) REPORTS TO: Director of Administration, CBIC
EXEMPT/NON-EXEMPT EMPLOYEE STATUS: Exempt (minimum of 37.5 hours/week)

Manage projects that relate to the marketing of the CIC certification process including, but not limited to: implementing the annual marketing plan, creating promotional materials, organizing conference calls, meetings, exhibit booths, outgoing communications, and supporting CBIC staff, volunteers, and Executive Director to help fulfill the goals and mission of CBIC.

POSITION RESPONSIBILITIES (Minimum of 37.5 hours/week):

– Serve as the staff contact for the Social Media Liaison(s);
– Attend partner organization conferences, coordinate logistics for exhibiting, supervise the exhibit booth;
– Coordinate logistics for CBIC booth and marketing materials at all tradeshows and conferences;
– Coordinate the production of the e-newsletters and other regular broadcast communications;
– Develop and implement CBIC’s annual marketing plan including determining appropriate target audiences and institutions, objectives, tactics and desired outcomes under the direction of the Executive Director and Marketing Committee Chair in accordance with the current strategic plan;
– Oversee content management of the CBIC website including generation of content, development of new website initiatives, and general maintenance and monitoring;
– Coordinate Certified IP Day in conjunction with IIPW;
– Create and maintain CBIC promotional materials including brochures, press releases, broadcast emails, flyers, print and digital ads and other communications;
– Manage daily social media sites;
– Create and market various social media campaigns throughout the year;
– Serve as staff liaison to the CBIC Marketing Committee. Circulate agenda for and take meeting minutes of bimonthly conference calls. Work with Marketing Chair to manage Marketing Committee members and activities;
– Conduct annual Marketing Committee Chair orientation;
– Work with APIC staff to post links to articles published in Prevention Strategist and AJIC;
– Foster and maintain relationships with representatives from partner organizations to encourage support of certification efforts on organization and chapter levels;
– Create and maintain marketing toolkits to promote certification to organizations, hospitals and other stakeholders;
– Manage and publish certification-related podcasts and webinars, as well as other educational efforts around the promotion of certification;
– Work with the CBIC committees on various projects/initiatives as needed;
– Assist the Executive Director and CBIC Treasurer with development of annual marketing budget;
– Provide backup for the Executive Director and Director of Administration when needed;
– Assist in proof reading and editing all documents and communication produced by staff and volunteers;
– Provide backup assistance for general phone calls and emails;
– Other duties as assigned.

Approximately 4 weeks per year; some evening and weekend work may be required.

Bachelor’s Degree preferred. 2-5 years professional experience in related field. Attention to detail, computer proficiency, outstanding organizational, communication and interpersonal skills

Lifting 20 – 30 lbs. may occasionally be required.

To apply, please see: