Summer 2020 Marketing Internship

Employer United Airlines
Location Chicago, IL
Type Internship
Apply by Deadline not specified—Apply ASAP!
Posted on September 5, 2019

Description

At United Airlines, the Marketing department manages our brand, grows revenue from core and ancillary products and drives customer acquisition and engagement through new product development, advertising campaigns, and sponsorships. The department is comprised of several functions consisting of: Product Development, Global Advertising, Sponsorships & Brand Activation, Marketing Communications, Brand Strategy & Design, and Research & Insights.

Job overview and responsibilities:
The Marketing department has a number of intern opportunities given our recent campaigns to grow in key markets, develop exciting and innovative new products for our customers, and continue to develop our global brand.

Intern opportunities for Marketing include:
Marketing Communications:
• Assist with multi-channel campaigns to support various airline initiatives, including route support and merchandising
• Collaborate with current team to plan channel strategy, develop creative brief, facilitate reviews and approvals, and ultimately execute
• Identify opportunities to use customer data to personalize messages and campaigns

Sponsorship Marketing:
• Assist with execution of events in conjunction with sports, entertainment and lifestyle partners, particularly in support of the U.S. Olympic Committee relationship
• Work with Sponsorship team and agency partners on concepts to promote sponsorships and events by way of social and digital media
• Coordinate allocation and distribution of tickets, suite allocations or other sponsorship-related assets to corporate partners and employees

Advertising:
• Tactical execution of efforts associated with marketing communications which promote United’s business objectives and products/services
• Collaborate with Global Advertising team and advertising agencies on media and creative planning for all advertising campaigns in all active markets world-wide
• Execute and deliver campaigns to market on-time and on-budget
• Coordinate and assist with various brand and product activation events

Brand Strategy & Product Development:
• Assist with development of brand standards and products across customer and employee-facing facilities (e.g. airports, training centers, break rooms and offices)
• Ensure brand standards are met and communicated across the organization, including millwork, signage, and facilities for both employee and customer facing spaces
• Execute station brand refresh projects based on brand standards

Marketing Research & Insights:
• Support the delivery of marketing research projects, gathering insights related to qualitative and quantitative analysis
• Work with agency partners to maintain project timelines and arrive at quality deliverables
• Leverage internal/external data sources to perform analysis of product performance, communication channel performance and brand performance

Required Qualifications:
• Applicant must be a current undergraduate student graduating in 2021
• Must be pursuing a bachelor’s degree in marketing, Business Administration, PR/Advertising, Communications, or a related field
• Highly organized and self-motivated, with excellent interpersonal skills
• Ability to manage multiple, competing priorities and ensure attention to detail
• Excellent written and verbal communication and presentation skills; must be comfortable talking to and collaborating with a variety of stakeholders
• Confident performing data analysis to arrive at insights and develop recommendations
• Proven proficiency with Microsoft Office (Word, Excel, PowerPoint)

Other Qualifications:
• Position is located in Chicago, IL – must be able to relocate for internship duration
• Intern duration is 12 weeks during Summer 2020
• Must be legally authorized to work in the United States for any employer without sponsorship now and in the future
• Successful completion of interview required to meet job qualifications
• Reliable, punctual attendance is an essential function of the position

Click here to submit your online application.

Deadline not specified—Apply ASAP!