University of Wisconsin–Madison

Writing/Content Marketing Internship

Employer Olivia Barrow Communications
Location Madison, WI
Type Part time
Contact information 919.599.6316.
Apply by Nov. 29, 11:59 p.m.
More details
Posted on November 9, 2017


Olivia Barrow Communications
Internship description and application instructions

Compensation and commitment:
This part-time internship pays $10/hour. You must commit to 20 hours per week for 10 weeks (they don’t have to be consecutive weeks; I can be flexible around hell weeks and spring break). We’ll work around your class schedule to fit in the 20 hours.

Important dates:
Application deadline: Nov. 29. 11:59 p.m.
Interviews will be scheduled between Nov. 30 and Dec. 6
Decision will be made by Dec. 8
Internship term: ~Feb 3 to ~April 27 (will accommodate your spring break schedule)

Current college students only; any year welcome to apply

About Me:

I’m a content marketer, entrepreneur, and former journalist. I exist to help people live more fulfilling lives. Companies pay me money to help them build highly engaged communities and change lives through content marketing. Find out more about me on my website and LinkedIn.

While spending on content marketing is at an all-time high, the quality of content being shoved down consumers’ throats seems to decline daily. We can do better. As curious storytellers, we can help brands reach the meaning-seeking savvy readers of the world, building relationships and trust through content marketing.

I believe in focusing on what I’m good at. My expertise lies in creating awesome content for blogs, email campaigns, case studies, websites, trade publications and magazines. The thought of relying on Facebook advertising to distribute my content makes me want to vomit, so I partner with people who rock at content distribution.

You would be a great fit if…

You are hungry for meaning
You don’t accept traditional definitions of success; you’re crafting your own definition
You have a growth mindset
You are curious about entrepreneurship and freelancing
You are a voracious consumer of online content
You want to help build the future of journalism

Writing, research and editing skills
Experience with interviewing
Blogging experience
Podcasting experience is a bonus

What you can expect to get out of this internship:
Editing and coaching on your writing style (tailored for thought leadership pieces & content marketing)
Published stories with your byline on my blog
Client writing experience
Interview experience
Experience interacting with clients
Experience developing content strategy
Insight into the freelance writing world, how freelancers find clients, and what the entrepreneurial lifestyle looks like
Connection to other Madison freelancers, writers, remote workers, startup founders, and more at 100state; Networking within greater Madison startup ecosystem
Development of your personal brand
Life mentoring!

Potential Duties Include:
Editing podcasts (and brainstorming, creating, recording, setting up interviews)
Content marketing, including…
Short form posts (social media teasers to sponsored content articles)
Blog posts (600-800 words, typically based on a single interview plus research)
White papers (1,500-3000 words, based on a webinar or multiple interviews)
Collaborating on content strategy
Writing internal blog posts (interviewing local business owners and freelancers, inspiring go-getters, writing about your personal experience as an entrepreneurial intern). Also, finding sources, brainstorming topic ideas for internal blog posts.
Researching and preparing freelance journalism pitches
Coordinating meetups of Madison freelance writers
Identifying diverse writing talent in Madison
Working on your own personal branding

Other perks:
Free membership at 100state that can be used outside of work hours, including admission to all events (and happy hour on Fridays!)
Admission, travel, and lodging to one content marketing or journalism conference of my choice, if intern is available and interested

Application: Send a cover letter, resume, and writing samples to Make sure to include your phone number somewhere.

1. Cover Letter

Please submit a cover letter that answers the following questions (it’s OK if it takes you two pages). Don’t waste space telling me why you’re qualified for this internship, unless you absolutely need to tell me about an experience that isn’t on your resume.

Why are you interested in this internship? What excites you most about the description?
What are your career aspirations, and how would this internship help you achieve your goals?

In your own words, why does content marketing work?

What’s the most important skill a storyteller needs to have?

What are three examples of content marketing pieces (could be a written piece, a video, or an event or experience … anything) that you love and would like to emulate?

2. Resume

On your resume, please highlight any writing/journalism/podcast experience you have (even if unpaid), past jobs that molded you as a person, and volunteer roles that reflect your diverse passions.

3. Writing Samples

For the writing samples I prefer work published on another site, but I’m also interested in any work you’ve published on your own blog or social media platforms, if you’re really proud of it. If you don’t have either of those, then submit some unpublished classwork that you’re really proud of. I want to see examples that demonstrate your ability to break down complex subjects into simple, engaging writing and your ability to use vulnerability in writing to create intimacy, relatability and meaning.