Bryan received his Ph.D. from the School of Journalism and Mass Communication in 2014, and is now an assistant professor of Advertising in the College of Media and Communication at Texas Tech University. His research examines the interplay of social identity with strategic and interpersonal communication in political and health contexts. His current research explores the strategic use of social identity cues (i.e. religious, racial, partisan) in political speeches and advertisements and the effect these cues have on political processes, such as voting behavior and political polarization. Bryan’s work has been published in Politics & Religion, Journal of Broadcasting & Electronic Media, Psycho-Oncology, and the Journal of National Cancer Institute.