Dave Wilcox

dlwilcox@wisc.edu

Dave holds an MA in Mass Communication from the University of Wisconsin – Whitewater and a BA in Journalism from Drake University.  His dissertation research focuses on how different types of media content consumption interact with people’s varying degrees of tolerance toward and acceptance of homosexuals in everyday life.  His other research interests include the roles social media play in political communication and civic engagement.

While working on his dissertation, Dave is also a professional in residence in strategic communication in the Diederich College of Communication at Marquette University. He has served as a teaching assistant in both Mass Media Practices (J202) and Mass Media and the Consumer (J646) .  Additionally, he has taught advertising and public relations at UW Whitewater.  He returned to academia after a 25-year career in advertising, where he directed media strategy and placement for marketers including McDonald’s, Universal Studios, Anheuser-Busch, and State Farm.