Lucy Atkinson received her Ph.D. from the School of Journalism and Mass Communication at the University of Wisconsin-Madison in 2009. She is an assistant professor in the Department of Advertising and Public Relations at the University of Texas at Austin. Her research looks at the role persuasive communication, particularly advertising, plays in connecting individuals’ political and consumer orientations. Her research has been funded by several external research grants and has been presented at conferences and in journals. In 2012, she co-edited a special issue of the Journal of Advertising on the topic of green advertising.