Robert Schwoch

Lecturer and Undergraduate Advisor


Robert Schwoch brings more than 30 years of experience in reporting, editing and political/advocacy communication to his dual roles as lecturer and undergraduate advisor in the School of Journalism & Mass Communication. A graduate of the J-School, Robert began his journalism career as a reporter in the 1980s, covering “anything no one else wanted” in the sports department at The Milwaukee Journal. He later spent nine years as a communication assistant, policy analyst and chief of legislative staff in the Wisconsin State Legislature, becoming one of a small handful of people – perhaps the only person – to have headed both Democratic and Republican legislative staffs at the State Capitol. After leaving the Legislature, he served as Director of Public Affairs at the AIDS Resource Center of Wisconsin, where he oversaw public communication and was the state’s sole registered lobbyist for HIV/AIDS issues before striking out on his own as a freelance writer and political communication consultant.

Robert is the J-School’s primary academic advisor for undergraduates. He teaches courses in media relations and strategy and serves on the J-School faculty’s undergraduate curriculum and admission committees. Outside the J-School, Robert enjoys opera, cooking and sports (especially soccer), pursuits inherited in part from the maternal side of his family in the Italian region of Umbria. Robert and his partner Hal are part-time Madisonians but make their main residence in Milwaukee.