Jiawei Liu is a Ph.D. student in the School of Journalism and Mass Communication at the University of Wisconsin-Madison. Liu’s research interests revolve around using empirical methods to explore the effects of mass media messages in the context of political and health communication. He is especially interested in cognitive media effects models with an emphasis on how digital technology changes the way messages function that may transform the paradigm of current research. His theoretical work on framing effects has appeared in the Oxford Research Encyclopedia of Politics. His research on verbal-visual interplay has won the Top Four Paper Award from the Health Communication Division of the International Communication Association. Liu earned his B.A. in International Journalism from the Communication University of China, and his M.S. in Journalism from the University of Illinois at Urbana-Champaign. His professional experience includes internships at the Global Times and CNN’s Beijing Bureau. He also co-edited an award-wining documentary that was aired regionally on PBS.