Shreenita is a doctoral student in the School of Journalism and Mass Communication at UW-Madison. She pursued her Master’s degree from Indian Institute of MassCommunication, India specializing in Advertising and Public Relations. Her research interest is in the use of grassroots media platforms for development communication. In India, she was a producer in Red FM (India’s largest radio network) and then a copywriter in the advertising agency Log5 Communications. She also served as assistant director in the Satyajit Ray Film and Television Institute short film “Aadha Quarter”.