Arina Tveleneva is a first-year research master’s student at the School of Journalism and Mass Communication. Her research interests focus on the use of neuroimaging to study persuasion and human behavior. In the future, she hopes to study how social norms and stereotypes affect motivation formation and the decision-making process of media and advertisement consumers. Arina received her B.A. in Communication Arts and Political Science with a minor in Business at UW, where she held several marketing-focused positions and explored how different advertising techniques use persuasion in practice.