Summer Term 2020 Course Descriptions

Coach Chryst press conference photo

J150: Introduction to Sports Communication

Instructor: Jordan Sallis
Online only: June 15 – Aug. 9
Prerequisite: Open to all undergraduate students

This course explores the central activities and concepts related to various communication professions involved in the realm of sports. These activities include sports journalism, sports broadcasting, sports marketing communications, and sports public relations. We also consider major social issues that impinge upon these professions including how sports and media intersect with concerns associated with race and gender. We conclude with an exploration of strategies that students can put into place now and in the future to build careers in sports communications and beyond.

Graphic of the United States outline filled with buttons representing many nations and cultures.

J162: Mass Media in Multicultural America

Instructor: Hemant Shah
Online only: June 15 – Aug. 9
Prerequisite: Open to all undergraduate students

In this course, we will consider the cultural history and experiences of racial and ethnic minorities and explore the way these groups are portrayed in mainstream mass media. We will focus primarily on three mass media channels: print, television and film; and on two communication forms: news and entertainment. We will learn about the differences and similarities between the terms “race” and “ethnicity;” the central roles and functions of mass media in multicultural societies; the different ways in which mass media create and perpetuate stereotypes of racial and ethnic minorities and majorities, how these images circulate in mass mediated culture and what impact they may have on individuals and societies; and the factors that lead to changes in the ways racial and ethnic minorities and majorities are depicted in mass media. We will explore these and other related issues through a number of learning activities such as quizzes, writing assignments, group discussion and self-reflection. 

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J175: Media Fluency in a Digital Age

Instructor: Deb Pierce
Online only: May 18 – June 14
Prerequisite: Open to all undergraduate students

Digital media is very much a part of our day-to-day lives. Being “digitally fluent” is considered a key 21st century skill. So, what does it mean to be fluent in digital media? It goes way beyond tweeting, posting and sharing. It’s a matter of knowing your audiences and the digital media they use. Students will critically examine how digital media are consumed by various audiences across social, political, and economic environments —and even create some of their own! This course meets the Digital Media Studies certificate “core” requirement.

Football devices stock photo

J350: Sports Marketing Communications

Instructor: Douglas McLeod
Online only: May 26 – June 14
Prerequisite: J150 or J202

Sports Marketing Communications explores various activities related to the promotion domain of sports marketing including marketing research, sports branding, image management, event promotion, sports merchandising, sports sponsorships, community relations, advertising promotion and social media marketing. As we examine each of these activities, we will focus on the marketing communications associated with each of these activities. 

ESPN game day interview on football field

J651: Sports Controversies and Communication Professions

Instructor: Brandon Storlie
Online only: June 15 – Aug. 9
Prerequisite: J150

This course explores a number of prominent controversies that pervade the realm sports and engage the activities of sports communication professionals such as sports journalists, broadcasters, marketers and public relations specialists. As the issues involved in these controversies are discussed, special attention will be paid to the way they impinge upon professional practices.