The School of Journalism and Mass Communication offers two tracks within its 30-credit undergraduate program. Reporting (communication that informs) and Strategic Communication (communication that persuades). These two tracks give students a broad overview of the communication fields, as well as a grounding in skills relevant to their professional aspirations, making them more competitive when they begin their careers and more adaptable to a variety of roles as their career progress. Full course descriptions are available at the guide.
J201: Introduction to Mass Communication
Students begin in J201. This 4-credit, lecture-based course also fulfills UW’s Communications B Requirement
J202: Mass Communication Practices
All students who are admitted to the school of Journalism take J202 as their first course in the major. This 6-credit, intensive course introduces basic professional and technical skills in both reporting and strategic communication.
Choose a Track
J335: Principles and Practices of Reporting
Basic reporting for print and electronic media. Students will bring together technical and conceptual skills by creating a variety of print, audio and web-based news stories on a current public issue.
J345: Principles and Practices of Strategic Communication
Introduction to strategic communication for students interested in advertising, public relations, health communications and political campaigns.
Advanced Level Courses
These advanced-level courses allow students to explore the skills and media that interest them most. Students must take at least one course from the list of courses for their chosen track. Course descriptions can be found in the guide. All of the following are four-credit courses.
J401: In-depth Reporting
J404: Interpretation of Contemporary Affairs
J405: Creative Nonfiction
J415: Science and Environmental Journalism
Reporting or Strategic Communication
J411: Multimedia Graphics
J417: Magazine Publishing
J419: Electronic News for Web and Broadcast
J445: Developing Creative Message for Media
J447: Strategic Media Planning
J449: Account Planning and Strategy
J463: Digital Media Strategies
J464: Public Relations Strategies
J465: Social Media Marketing Communication
J475: Special Topics in Advanced Concepts and Skills
Exploration of a particular set of concepts and skills in more depth. Subjects will vary. This course sometimes fulfills 400-level major requirements depending on the subject.
Students must take a minimum of three courses exploring theories and topics related to mass media and communication. At least one course must be a Group B course and one must be a Group C course.