One Major, Many Career Paths

Advertising
Account management, account planning and strategy, marketing communications, marketing research, brand management, product development, sales, graphic design, copywriting, art direction, web development, audio, video and animation production and editing
Job Duties
Manages the accounts of clients, handles timelines and budgets, acts as a liaison, conducts research. Develops advertising, PR and digital strategies. Produces creative messages, designs advertising, websites, packaging and more.
Relevant Skills
Project management, organization, written and verbal communication skills. Knowledge of latest marketing and advertising trends. Negotiation and problem solving. Budget management skills. Creative thinking. Typography, photography, videography and design.

Public Relations
Internal/external communications, employee relations, media relations, special events, publicity, social media, political campaigns, financial relations, investor relations, crisis communications, trade and consumer promotions, community relations, government affairs, trade shows, corporate communications, industry relations, trade associations, trade and consumer promotions, development and fundraising
Job Duties
Assists with the creation and implementation of public relations initiatives. Creates and oversees internal and external communication programs. Manages organizational relationships with key publics. Develops a variety of pieces for two-way communication with public.
Relevant Skills
Project management, organization, written and verbal communication skills. Knowledge of latest marketing and advertising trends. Negotiation and problem solving.

Media Strategy & Planning
Digital content creation, social media, online advertising, search engine optimization and marketing, mobile media, website development and marketing, game development, media sales, customer relations management, buying media in radio, TV, print and outdoor advertising, media sales, media planning, buying and research audience analysis, database marketing
Job Duties
Develops and executes strategic media plans to achieve client or organization goals. Uses multimedia tools such as web, mobile, email, social media, games and search to place messages. Coordinates purchasing and monitoring advertising space and airtime for clients.
Relevant Skills
Project management, organization, written and verbal communication skills. Knowledge of latest marketing and advertising trends. Negotiation and problem solving. Numeracy, data collection and analysis, and strategic decision-making skills.