Marketing & Printing Specialist

Employer UW-Madison | University Housing
Location Madison, WI | Remote
Type Full time
Apply by Deadline not specified—Apply ASAP!
More details https://jobs.wisc.edu/jobs/marketing-printing-specialist-madison-wisconsin-united-states
Posted on December 12, 2024

Description

University Housing is looking for a full-time Marketing & Printing Specialist to join our team! We are a full-service, in-house marketing and communications team within the UW-Madison Division of University Housing.

In this role, reporting to the Director of Marketing & Communications, you will use your skills and creativity to produce a wide variety of marketing materials in print and digital mediums for a portfolio of diverse audiences. This position also manages an in-house sign shop, which creates large-format materials and various types of printed and engraved signage for the Division.

Responsibilities:
Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals.
• 30% Develops, implements, and maintains strategic marketing plans based on research and established strategies
• 40% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
• 10% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• 20% Manages and oversees the University Housing Sign Shop operations, plans production schedules and workflows, tracks job progress, maintains equipment and inventory, supervises student members of Sign Shop team

Tasks:
• Plans production schedules and advises customers regarding printing requests and designs
• Demonstrates exceptional customer service
• Incorporates and effectively uses design software and technology to complete work
• Maintains and oversees repairs to sign shop equipment and manages inventory
• Maintains knowledge of ADA and UW signage regulations and adheres to applicable standards
• Advises and consults with staff and leadership on communication and marketing questions, plans, and strategies.
• Coordinates collaborative project teams and incorporates input and feedback from senior staff. Informs staff of project status.
• Establishes marketing material production schedules and monitors to ensure timely production.
• Leads student employees and provides guidance for coordinating projects and tasks.
• Participates and represents unit/program at institutional workshops, meetings, projects and training sessions.
• Participates in planning and implementation of Housing Public Relations communications and special events.
• Recommends and implements format, style, graphic design and related visual arts activities for various Housing publications, photo shoots, videos, websites, social media, promotional displays, and related marketing projects.
• Serves on Incident Response Team for University Housing’s Continuity of Operations Plan (COOP); Provides leadership and makes decisions regarding and during emergency management; Expected to provide after-hours contact numbers.
• Provides copy writing, editing, website updates, and layout/design for assigned areas and projects.

Education:
Required
• Bachelor’s Degree or equivalent combination of training and experience required.
• Preference will be given to candidates with a degree in Marketing, Journalism, or a related communications field.

Qualifications:
Required:
• 2 years of experience in a professional position in a marketing, communications, or print production role
Preferred:
• Experience with Adobe Creative Cloud tools, especially InDesign and Illustrator
• Experience with web content management and web tools, such as WordPress
• Experience working with social media in a business setting
• Experience with engraving and/or large-format sign production, installation and equipment maintenance
• Experience working in a college or university environment

Click here to apply online.

Application Deadline – January 6, 2025.