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Strategic communication is communication that serves a strategic or persuasive purpose on behalf of a client or organization. Examples include: advertising; public relations; media planning; political communication; issue advocacy.
Reporting is communication that informs the public about issues and events of civic importance. Examples include news reporting (print, broadcast and digital); investigative reporting; magazine writing, editing and publishing; creative nonfiction.
Undergraduate Program News
Students from the School of Journalism and Mass Communication took home 22 MPC awards, including eight top prizes.
Congratulations to our 2022 James L. Baughman Senior Achievement and Graduate Student Award winners!