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Explore our degree tracks
Strategic communication is communication that serves a strategic or persuasive purpose on behalf of a client or organization. Examples include: advertising; public relations; media planning; political communication; issue advocacy.
Reporting and Multimedia Journalism
Reporting is communication that informs the public about issues and events of civic importance. Examples include news reporting (print, broadcast and digital); investigative reporting; magazine writing, editing and publishing; creative nonfiction.
Undergraduate Program News
Students took home 24 MPC Excellence in Journalism awards, including 14 Gold awards. Additionally, many alumni took home professional awards for their work.
Six SJMC students won a brass American Advertising Award for their Cross Platform Integrated Advertising Campaign from the American Advertising Federation – Madison.
Students created and ran a public relations campaign for Madison Area Food Pantry Gardens as part of their public relations strategy coursework.