Undergraduate Overview

Explore our degree tracks

Strategic Communication

Strategic communication is communication that serves a strategic or persuasive purpose on behalf of a client or organization. Examples include: advertising; public relations; media planning; political communication; issue advocacy.

Katy Culver, an associate professor in journalism and mass communication, facilitates an editorial-planning discussion with journalism students in a magazine-production class in Vilas Communication Hall.

Reporting and Multimedia Journalism

Reporting is communication that informs the public about issues and events of civic importance. Examples include news reporting (print, broadcast and digital); investigative reporting; magazine writing, editing and publishing; creative nonfiction.

CNN's chief business correspondent Ali Velshi (at right in black shirt) ask questions of UW–Madison students commenting about the state of the American economy as a CNN Express video crew tapes the town hall-style meeting in the courtyard of Grainger Hall at the Wisconsin School of Business.