The undergraduate major in the School of Journalism and Mass Communication offers an unequaled blend of skills training, theoretical learning and real-world practice. As a result, our graduates leave as able practitioners, critical thinkers, seasoned problem solvers and innovators.
Our program prepares students for jobs in reporting and public relations, advertising, marketing, political and health communication, and digital and social media, as well as professional positions in sports communication, magazine publishing, video production and multimedia design, among others. Our graduates go on to be leaders in their chosen fields.
for communication and media studies worldwide
Hands-on learning with award-winning instructors
of our graduates found full-time work in their chosen field
Explore our degree tracks
Strategic communication is communication that serves a strategic or persuasive purpose on behalf of a client or organization. Examples include: advertising; public relations; media planning; political communication; issue advocacy.
Reporting and Multimedia Journalism
Reporting is communication that informs the public about issues and events of civic importance. Examples include news reporting (print, broadcast and digital); investigative reporting; magazine writing, editing and publishing; creative nonfiction.
Undergraduate Program News
SJMC Students and Curb Magazine Win Milwaukee Press Club 2022 Excellence in Journalism Awards
Students took home 24 MPC Excellence in Journalism awards, including 14 Gold awards. Additionally, many alumni took home professional awards for their work.
SJMC Students Win 2023 American Advertising Award
Six SJMC students won a brass American Advertising Award for their Cross Platform Integrated Advertising Campaign from the American Advertising Federation – Madison.
SJMC Students Help Madison Area Food Pantry Gardens Announce Expansion
Students created and ran a public relations campaign for Madison Area Food Pantry Gardens as part of their public relations strategy coursework.