Undergraduate Overview

Explore our degree tracks

Strategic Communication

Strategic communication is communication that serves a strategic or persuasive purpose on behalf of a client or organization. Examples include: advertising; public relations; media planning; political communication; issue advocacy.

Katy Culver, an associate professor in journalism and mass communication, facilitates an editorial-planning discussion with journalism students in a magazine-production class in Vilas Communication Hall.


Reporting is communication that informs the public about issues and events of civic importance. Examples include news reporting (print, broadcast and digital); investigative reporting; magazine writing, editing and publishing; creative nonfiction.

CNN's chief business correspondent Ali Velshi (at right in black shirt) ask questions of UW–Madison students commenting about the state of the American economy as a CNN Express video crew tapes the town hall-style meeting in the courtyard of Grainger Hall at the Wisconsin School of Business.