| Employer | Gupta Media |
|---|---|
| Location | Boston, MA |
| Type | Full time |
| Apply by | May 30, 2025 |
| More details | https://wisc.joinhandshake.com/stu/jobs/9793957?utm_campaign=job_alert_digest&utm_source=activity_ma |
| Posted on | April 17, 2025 |
Description
Forget the clichés about advertising. You don’t need a marketing degree to succeed here. Sure, we hire people with degrees in marketing and business. But some of our best employees have come from backgrounds in neuroscience, finance, psychology, and music—and our teams include DJs, bedazzlers, rock singers, athletes, cake bosses, and poets. At Gupta Media, your quirks are your qualifications. If you don’t fit into a box, you’ll fit in perfectly.
About Us
Gupta was founded 20 years ago with one mission: to help brands grow through innovative and effective advertising. From sports franchises like the Cleveland Cavaliers to the Florida Panthers to iconic entertainment giants like Sony Music and Disney, and global brands like Amazon and Fender, we’ve built a reputation for driving results. We’re competitive, innovative, and just a little obsessed with making digital marketing better every day.
The Role
As a Media Coordinator, you’ll play a key role in launching paid media campaigns, analyzing results, and making data-driven decisions to deliver exceptional client outcomes. Our four-week, hands-on Medley:Onramp training program will teach you everything you need to know about platforms like Meta, Google Ads, and TikTok, plus the strategies that make them work.
Here’s what you’ll do:
• Master Digital Marketing: Build, optimize, and manage campaigns across top platforms. You’ll learn how to target audiences, A/B test ad copy, and measure success using metrics like CPM, CPC, CPV, and CPA.
• Communicate with Confidence: Develop the skills to interpret complex data and share insights that matter. Whether crafting a report or explaining trends to clients, your ability to tell a story with numbers will set you apart.
• Leverage Analytics: Data is at the heart of everything we do. You’ll work with tools like Excel, Google Sheets, and Google Analytics to uncover trends, solve problems, and deliver results. If you enjoy predicting outcomes (be it a fantasy league or Dancing with the Stars), you’ll feel right at home.
We’re looking for recent grads who bring energy, curiosity, and a can-do attitude. You should:
• Have a Bachelor’s degree with a minimum GPA of 3.3.
• Have a passion for marketing and advertising along with a desire to dig deeper into what makes good advertising great.
• Good working knowledge of spreadsheets (know the basic functions and love a good advanced formula).
• Thrive in fast-paced environments and manage multiple priorities like a pro.
• Are a leader in your own right—whether you captained a team, led a student org, or carried group projects across the finish line.
• Have a drive to keep learning, growing, and asking “what’s next?”
Why Gupta?
At Gupta Media, we believe in fostering a culture of curiosity, collaboration, and a little bit of competition (ask about our office fantasy leagues). We’re an office-first team (with flexibility) because we know that the best ideas happen when we’re working together.
Beyond the work, we’re passionate about supporting a diverse and inclusive environment that celebrates different perspectives.
How to Apply
Let’s skip the generic cover letter. Instead, we want to see:
• Your resume, of course.
• A supplemental response that shares with us a glimpse into why this type of role is right for you. You’ll have a choice of prompts so pick the one that checks your boxes and give us your best. We will read them!
Candidates must be authorized to work in the US for at least 2 years.
Application Deadline – May 30, 2025.