School of Journalism and Mass Communication

Social Media Associate

Employer The Climate Reality Project
Location Washington, DC
Type Full time
Apply by Not specified
More details https://www.climaterealityproject.org/social-media-associate
Posted on July 22, 2024

Description

The Climate Reality Project is a nonprofit organization founded by former US Vice President Al Gore. Our mission is to catalyze a global solution to the climate crisis by making urgent action a necessity across every sector of society.

At The Climate Reality Project, we come to work every day to help solve the climate crisis. We do it by working from the ground up, empowering people and communities worldwide to fight for their future and together drive a just transition to clean energy.

We are committed to building a more just and equitable world, one where all voices are heard and respected regardless of race, religion, color, national origin, sex, sexual orientation, gender identity, age, or physical ability. Hence, we strongly encourage applications from people with these identities or who are members of other historically marginalized communities. We encourage applicants to read our diversity, equity, inclusion, and justice statement on our website.

POSITION SUMMARY

The Social Media Associate supports the Social Media Manager and is collaboratively responsible for creating daily social media content, growing Climate Reality’s social media audiences, reporting on social media efforts, and finding innovative ways to increase Climate Reality’s brand visibility online.

Currently reporting to the Social Media Manager, the Social Media Associate has no direct reports.

This position is within a union-represented collective bargaining unit, and specific terms and conditions of employment will be subject to a collective bargaining agreement between Climate Reality and the union.

This is a full time, exempt, benefits-eligible, hybrid position. The Climate Reality Project offers a flexible hybrid schedule, with staff working from our office in downtown Washington, DC at least two days per week to enable and encourage collaboration within and among teams. The salary for the role is $57,500 USD per year

DUTIES AND RESPONSIBILITIES

  • Implement the organization’s social media strategy, including assisting in managing a cross-channel editorial calendar, ideation, writing, and posting organic and paid messages to social media, private social networks, and other channels.
  • Conceptualize, shoot, and edit videos for social platforms like Instagram, TikTok, YouTube, etc. Record direct-to-camera videos.
  • Research new social media trends, tools, and benchmarks and recommend organizational responses to capitalize accordingly
  • Support the identification of key influencers, celebrities, and partners, including brainstorming and executing innovative ways to leverage supporters, partners, and advocates on social media to expand influence, affinity, and authority of the organization’s brand.
  • Track strategic metrics, including analyzing, reviewing, and reporting on the effectiveness of campaigns to maximize results.
  • Support and/or manage social media efforts during organizational training and event promotional periods, including on-the-ground support for trainings and events. Responsibilities include outreach toolkit development, capturing content, working with photographer-videographer, conducting on-the-spot interviews, editing in a fast-paced environment and more.
  • Multitask and follow up on assignments, delivering on deadlines effectively, including rapid response content following major breakthroughs or events.
  • Monitor social media properties for customer service and fan conversation opportunities, including initiating conversations and engaging in online dialogue, monitoring social networks for violations of posting terms and community standards, and removing posts as required.
  • Support and contribute to the ongoing improvement of our operations and enrichment of our culture, for example by serving on ad hoc or ongoing work groups, assisting with the onboarding and training of colleagues, and participating in efforts to assess, refine, and strengthen our culture and practices.
  • Other duties as assigned.

REQUIRED SKILLS AND ABILITIES

  • Demonstrated experience crafting accurate and engaging content across multiple social media platforms.
  • Demonstrated understanding of video production techniques, including scripting, filming, and editing. Willingness to record direct-to-camera videos.
  • Experience and/or willingness to learn to build and support management of social media ad campaigns across various platforms and monitor ad performance and metrics.
  • A love of writing and content creation is important with an ability to effectively communicate information and ideas in written and verbal format.
  • Ability to work in a fast paced environment, pivot and rapidly execute content creation within hours.
  • Basic to intermediate understanding of driving engagement and conversion across social media channels, as well as the synergy between paid and organic strategies, with a willingness to learn more.
  • Highly organized, detail-oriented, and self-motivated, with excellent attention to detail, working knowledge of quality control processes and procedures, demonstrated ability to identify and solve complex problems independently.
  • Ability to travel domestically and internationally 2-4 times a year for trainings, events, and other engagements.
  • Care deeply about both climate change and environmental justice and want to work to solve the climate crisis and create a healthy and equitable future for all.
  • Prolonged periods sitting at a desk and working on a computer required.

EDUCATION AND EXPERIENCE

  • Equivalent experience and/or a Bachelor’s degree welcome.
  • Minimum of 1-2 years of experience working in social media software, such as Meltwater, Hootsuite, or SproutSocial.
  • Experience using Adobe Creative Suite and/or Canva for graphic posts and videos.
  • Preferred experience and interest in creating engaging videos for social channels such as Instagram Reels, TikTok, YouTube/Shorts, and more.

ORGANIZATIONAL COMPETENCIES

The Climate Reality Project has adopted a competency-based approach to job definition, hiring, performance assessment, and professional development. The following are our seven organization-wide competencies and examples of how they manifest for this role.

  1. Teamwork and Collaboration: Builds and sustains productive working relationships with colleagues; actively listens to others and seeks to understand diverse perspectives; follows through on commitments.
  2. Flexibility and Adaptability: Demonstrates the ability to adapt to changing priorities and circumstances; takes initiative to solve problems, improve processes, and/or achieve outcomes; learns quickly when faced with new situations or systems.
  3. Written and Verbal Communication: Written communication is clear and concise; verbal communication is intentional and straightforward; provides timely and helpful information across the organization as needed; gives and receives constructive feedback in a thoughtful manner.
  4. Time and Project Management: Possesses a strong work ethic i.e., a sense of ownership over tasks, commitment to following things through, and a willingness to do what it takes to get the job done; manages multiple competing priorities, tasks, and projects effectively, appropriately seeking help from others when needed.
  5. Professional Development: Shows commitment and acts to continuously improve; connects with advocates, experts, mentors, and resources, and actively seeks new ways to grow and be challenged through internal and external training opportunities; accepts assignments that broaden capabilities.
  6. Climate Justice: Works to understand and achieve anti-racist principles to disrupt the systems of white supremacy, privilege, classism, sexism, and racism; seeks to understand how systemic racism and environmental injustice impact individuals and frontline and fenceline communities; works to promote a welcoming and inclusive environment in Climate Reality spaces (workplace, events, trainings, and other convenings).
  7. Climate Reality Mission and Focus: Is passionate about Climate Reality’s role and mission and can act as a Climate Reality ambassador to a diverse set of audiences.

ROLE-SPECIFIC COMPETENCIES

In addition to organization-wide competencies, each role has its own competencies. Below are examples of how each competency manifests in this role.

  1. Communication Skills: Possesses strong all-around communication skills and can communicate fluently in a wide range of formats; creates clear and compelling digital communications content; stays up-to-date on current and new digital communications best practices.
  2. Strategy Development: Proficient in implementing compelling digital content and strategies.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Climate Reality, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience does not align perfectly with every qualification in this job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

The Climate Reality Project is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, veteran status, marital status, sexual orientation, disability or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities and termination.

Please send a cover letter and resume to  hiring@climatereality.com