Founder, Sycamore PR
Samara Sodos is a veteran communications consultant, drawing on more than 25 years of experience in public relations and broadcast news reporting. Sam is the founder of Sycamore PR, a Florida-based public relations firm focusing on crisis management, media relations, public speaking training, and federal proposal writing. Sam spent the last decade leading communications departments for several agencies and corporations including AT&T, Port Tampa Bay, and the Hillsborough County Sheriff’s Office.
Sam spent most of her journalism career as a general assignment reporter at WFLA-TV, the NBC affiliate in Tampa. There she chased hurricanes, covered politics (most notably the 2000 Presidential recount), the wars in Afghanistan and Iraq, and many high-profile criminal cases. During her time in Tampa, she also wrote for the Tampa Tribune and served as a contributing correspondent for NBC News. Previously she was a general assignment reporter at the NBC affiliate in Roanoke, VA, and also served as the executive producer for the first news operation at Roanoke’s Fox affiliate. She also worked as an anchor, reporter, and producer for the NBC affiliate in Milwaukee, WTMJ-TV.
Sam’s reporting and public relations writing have received multiple accolades, including Emmy awards and the national Edward R. Murrow award. Following her graduation from the University of Wisconsin-Madison in 1993, Sam lived in Israel, where she worked for the “Jerusalem Post.” Sam is a J-school alum. She fondly recalls “Campus Update,” a half-hour live weekly newscast and filing her very first stories as a reporter for the “Badger Herald.”