Thomas H. Zhang is a Ph.D. student at the University of Wisconsin–Madison, specializing in health and risk communication. His research uses different experimental approaches to study message effects in health promotion and the role of generative AI in designing culturally sensitive (persuasive) health messages. He is particularly interested in how morally concerned health issues, such as thirdhand smoke, can be moralized through diverse textual and visual messaging strategies. His broader interests include understanding how local culture, contextualized moral convictions, and religious beliefs influence the design of health messages, with a particular emphasis on communities in Southeast Asia. Thomas’ research has appeared in leading journals in communication and public health, including Mass Communication and Society, Journal of Media Psychology, Communication Studies, and Journal of Medical Internet Research.