Thomas Zhang

Thomas Zhang headshot

Thomas Zhang (he/him/his) is a Ph.D. student studying public health communication at the School of Journalism and Mass Communication, University of Wisconsin-Madison. He received his BA (Journalism) and MSc (Human Communication) degrees from Universiti Putra Malaysia. His research interests include cancer risk communication, health information & knowledge management, and narrative persuasion for health behavior change. As a quantitative communication researcher, Thomas applies survey and experimental methods in his recent research to

  1. explore the mechanisms laypersons process health information and formulate health knowledge and
  2. extend and modify existing health information processing theories in cancer-related contexts.

His recent works have been published in Journal of Medical Internet Research and won the Top Student-Led Paper Award at International Communication Association Annual Conference.

Thomas’ research agenda primarily encloses the three general research questions:

  1. What are the roles of psychological, cognitive, and sociocultural factors in the intricate process of health learning?
  2. How do different normative social influences function in designing narrative persuasion for health promotion?
  3. To what extent health inequalities on cancer issues can be addressed through effective health messaging in multiethnic and multireligious Asian societies such as Malaysia and Singapore?

Twitter: @thomashzhang