Chief Strategy Officer, MERGE
Lauren leads the strategy and analytics practices of the MERGE network. With a Ph.D. in mass communications and a concentration in advanced analytics, Tucker offers an uncommon depth of experience working across diverse strategic disciplines including marketing and brand strategy, communications planning, CRM, business intelligence and performance analytics. She’s written extensively on the future of data and analytics and is one of the ad industry’s leading voices in transcultural marketing and diversity management.
Lauren is proud graduate of the University of Wisconsin, the University of Texas and the University of Virginia, and her 25+ year marketing communication career is only part of her story. She’s a community activist and one of the founders of Indivisible Chicago, a progressive organization designed to make civic engagement more accessible.