| Employer | UW-Madison | The College of Agricultural and Life Sciences (CALS) |
|---|---|
| Location | Madison, WI | Remote |
| Type | Full time |
| Apply by | July 15, 2024 |
| More details | https://jobs.wisc.edu/jobs/alumni-marketing-specialist-madison-wisconsin-united-states |
| Posted on | July 10, 2024 |
Description
The College of Agricultural and Life Sciences (CALS) is a top-ranked engine of scientific discovery, with researchers working in biological sciences; health and nutrition; food and agriculture; environmental sustainability; and business, communication and society. Academically, the college offers research-based, hands-on teaching of undergraduates; world-class graduate programs; and short courses, workshops and other programs for industry and community members. Our outreach activities bring the work of the college to Wisconsin businesses, farms, organizations and communities throughout the state.
As part of the External Relations marketing team, the Alumni Marketing Specialist will work both independently and collaboratively to plan, coordinate and implement various event strategies, alumni and stakeholder engagement efforts and communications to support the college’s strategic goals and initiatives. This position combines creativity, critical thinking, a passion for high quality stakeholder experiences and an ability to plan major events. This position requires an understanding of the needs and interests of the college’s stakeholders and the ability to work with a variety of internal and external constituencies. The alumni marketing specialist is responsible for assisting with marketing projects, planning events to build stronger alumni and stakeholder relationships and enhance annual giving efforts.
The College of Agricultural and Life Sciences (CALS) is committed to maintaining and growing a culture that embraces diversity, inclusion, and equity, believing that these values are foundational elements of our excellence and fundamental components of a positive and enriching learning and working environment for all students, faculty, and staff. At CALS, we acknowledge that bias, prejudice, racism, and hate have historically occurred in many forms that cause significant and lasting harm to members of our community. We commit to taking actions each day toward a college that is inclusive and welcoming to all.
Responsibilities:
Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals.
• 30% Develops, implements, and maintains strategic marketing plans based on research and established strategies
• 30% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
• 20% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• 5% Tracks and reconciles department spending
• 15% Develops and implements alumni and stakeholder engagement through events, communications, and other channels
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background – people who as students, faculty, and staff serve Wisconsin and the world.
Education: Bachelor’s Degree
Qualifications:
Required Qualifications:
• 2 years professional experience in any of the following areas: marketing, communications, development, event planning
• Demonstrated ability to cultivate partnerships and build relationships such as stakeholder engagement through events, communications, presentations, trainings, etc.
• Demonstrated success in event management including strategy, planning, executing and budget management
• Providing excellent customer service and guest experiences
• Organizational skills, project management skills and attention to detail (plan/develop projects; troubleshoot obstacles; organize complex tasks; implement and adhere to deadlines; maintain records)
• Experience with data reporting, evaluation and analytics
• Basic graphic design experience (Canva, Adobe Suite or equivalent graphic design program)
• Experience with Microsoft PowerPoint, Excel, email marketing software, CRM software and website content management
• Experience representing cultural differences in marketing and communications materials
Preferred Qualifications:
• Alumni relations experience, including events and/or communications
• Experience executing fundraising programs
• Experience with Eloqua
• Experience with WordPress
• Social media experience (e.g., creating posts)
Click here for the full job description and apply online.
Application Deadline—July 15, 2024.