| Employer | Real Chemistry |
|---|---|
| Location | Remote (Office Optional) |
| Type | Full time |
| Contact information | Kat Torres (ktorres@realchemistry.com) or Julie Makley (jmakley@realchemistry.com) |
| Apply by | 08/01/2024 |
| More details | https://www.realchemistry.com/job-detail/REQ6067 |
| Posted on | June 26, 2024 |
Description
Job Summary:
The Associate, Integrated (Media) Planning is a problem solver who is eager to grow their skills in paid media and strategy. They are curious about how and why consumers act the way they do, and understand how the digital ecosystem impacts decision making. They are immersed in digital media, curious about unique ways of connection with audiences, and prepared to provide recommendations based on campaign briefs. The Associate supports the Managers and Directors on the team by aiding in development and activation of digital recommendations that meet unique client goals.
What you’ll do:
-Day to Day: Support the Integrated Planning (IP) team on day-to-day tasks including, but not limited to: campaign research, strategy, and tactical recommendations, partner relationships and POVs, budget management and tracking. The Associate, IP will be responsible for owning and updating flowcharts, and budget documents across multiple clients and brands.
-Campaign Planning and Management: You’ll get hands-on experience developing media plans and overseeing their execution, working with a team of expert buyers across the linear, direct, programmatic, social and search media ecosystem. You’ll be the main point of contact and steward for financial operations and to ensure our campaigns are being executed to plan, within budget.
-Project Management: Supports project management, ensuring their team is on track with deliverables, timelines, project trackers, etc.
-Audience & Competitive Research: Leverage planning tools to learn more about our client’s audiences and their competitive landscapes
-Cross-Channel Integration: You will have exposure to a variety of services and disciplines to help bring creative, integrated solutions to our clients. You will work with other Associates and Managers to ensure seamless collaboration across SMEs and deliver results for clients.
Who’ll Love This Job:
-You’re intuitive – you see between the lines and understand needs of clients before they do.
-You’re a doer – who sees issues and solves them, requiring minimal oversight to do your best work
-You’re flexible – knowing when to lean into things to keep things moving
-You’re an authentic partner – tailoring your approach to suit a range of audiences and collaborators to deliver the most acutely tailored communications for our client’s needs
-You love to learn- staying up to date with the latest in the business and keeping up with an ever-changing industry
What You Should Have:
-Bachelor’s degree, preferably with a concentration in Advertising, Marketing
-Aptitude for attention to detail, organization, and effective communication.
-Working knowledge of Microsoft Excel (including formulas, pivot tables, etc.) and Microsoft PowerPoint
-Experience with analyzing data, highlighting trends, and recommending optimizations based on those findings.
-General understanding of the digital marketplace. Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media.
-Knowledge of or applicable understanding of industry tools such as Prisma, -ComScore, Kantar, Pathmatics, etc. is a plus.
-Social media platform certifications and DSP training certifications is a plus.
-Prior healthcare or pharmaceutical client experience highly useful, but not required
-Curiosity about leveraging data for audience planning, or familiarity with major data providers and audience targeting solutions
Pay Range: $58,000.00 – 65,000.00
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.