| Employer | WIFR |
|---|---|
| Location | Rockford IL |
| Type | Full time |
| Apply by | 08/03/2024 |
| More details | https://gray.tv/careers#currentopenings |
| Posted on | June 3, 2024 |
Description
WIFR is seeking a motivated and enthusiastic Digital Sales Assistant to support their Sales team. We are looking for a creative and digital-minded individual. The ideal candidate should be able to efficiently combine originality, functionality, and technology to produce eye-catching and informative content. In this role, organizational and technical skills are key, and all candidates must possess in-depth knowledge of design software programs. As a member of the digital sales team, the Digital Sales Assistant is responsible for ensuring accuracy and follow-through of orders related to advertising campaigns and assist the Account Executives in building revenue. This individual will play a critical role in supporting campaign setup, management, research, and reporting for the sales team.
Duties/Responsibilities include, but are not limited to:
* Utilize software and design tools to create online content, including banner advertisements, artwork, social media graphics, and interactive web content
* The digital sales assistant will work closely with our marketing and creative teams to produce on-brand and eye-catching campaigns and graphics
* Research and gather information on new technology and how the station can utilize for advancement of our digital platforms
* Keep abreast of new and emerging initiatives for the station to develop a competitive advantage
* Maintain a high level of communication with all station personnel and management you interact with
* Maintain a high level of communication with sales team to inform of status of campaigns for clients
* Assist with the launch of digital campaigns
* Raise ideas to the sales and management team for digital platforms and initiatives
* Enter, review and approve digital orders as necessary
* Assist in training all sales personnel and content producers on a regular basis on all digital platforms
* Attend and participate in meetings and conference calls on digital platforms as needed
* Inform sales team of ongoing digital programs
* Partner with Corporate on acquiring elements that are associated with sales efforts
* Monitor all digital campaigns to ensure full delivery of strategy and communicate with DSM on pacing and results
Qualifications/Requirements:
* Must have strong technical, creative and organizational skills
* Must possess excellent attention to detail
* Must be proficient with Adobe Creative Cloud programs, After Effects, Photoshop, and Illustrator
* Working knowledge of new media, digital interactive initiatives, social media and content creation
* Requires a highly professional communication skill-set, including excellent grammar, copy-writing, spelling accuracy, and excellent phone & conversation skills
* Effective relationship building, customer service, communication and negotiation skills
* Strong understanding of the changing landscape of integrated marketing
* Must be able to multi-task and maintain composure in stressful situations
* Must have strong listening skills, and be empathetic and able to effectively relate to clients and needs to be proficient in finding solutions and diffusing angry or upset customers
* Understanding of digital analytics and reporting tools is a plus
* Highly proficient in Microsoft Office products
* College degree preferred
* Broadcast or television experience is a plus
* Portfolio, illustrations, and other graphic submission examples are a plus
* Must possess a valid driver’s license and a good driving record