Senior Vice President, Communications, NBC Sports Group
Greg Hughes is the Senior Vice President, Communications, NBC Sports Group. He joined the company in October 2011 and reports to NBC Broadcasting & Sports Chairman Mark Lazarus.
Hughes has strategic oversight of the communications and media relations strategy for the entire NBC Sports Group’s portfolio, including NBC Sports, NBC Olympics, NBCSN, Golf Channel, NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital and two transactional sports businesses, GolfNow and SportsEngine.
Among the highlights since Hughes joined NBC Sports Group in October 2011: Sunday Night Football finished as television’s No. 1 primetime show for a historic six consecutive September–May TV seasons (2011-16) – tying American Idol for the most consecutive years atop the charts (since 1950); Super Bowl XLIX, the thrilling four-point New England Patriots victory over the Seattle Seahawks, became the most-watched program in U.S. television history, with 114.4 million viewers; the 2012 London Olympic Games on NBC became the most-watched event in U.S. television history, with more than 217 million viewers; and Super Bowl XLVI ranked as the most-watched program in U.S. television history at the time.
Hughes, a longtime communications executive, spent 19 years with Turner Broadcasting (1987-2006), the last 16 as the strategic leader of all sports-related public and media relations efforts. He also served as Senior Vice President, Turner Entertainment Group Press Strategy. Hughes led publicity and communications for TNT’s coverage of the NBA (1990-2006), NFL (1990-97) and three Winter Olympics (1992, ’94 and ’98), and he was also in charge of communications strategy for five Goodwill Games, the Atlanta Braves and Atlanta Thrashers and numerous other events and Turner network properties.
From 2007–11, Hughes served as President of Sedan Communications, Inc., a public relations firm he founded that represented major sports media companies, events and businesses, including NBC Sports and NBC Olympics, Universal Sports Network, The Whistle, Sportsman Channel, US Road Sports, Banded Nation and the Atlanta Braves.
Hughes received a bachelor’s degree in journalism with an emphasis on Public Relations from the University of Wisconsin-Madison, and is on the Board of Visitors for the School of Journalism and Mass Communications. He received the school’s Distinguished Service Award in April 2012, and the Ralph Nafziger Award for Achievement in Journalism within 10 years of graduation (1997).