Director, Office of the CMO at Life Time
Katie Hepler’s professional experience encompasses nearly two decades’ worth of marketing expertise. She currently resides in Minneapolis working at Life Time, the athletic country club network,working with the company’s CMO to transform and lead all marketing efforts. Before Life Time, she worked for the Dairy Farmers of Wisconsin as a Senior Marketing Director where she led development and execution of Consumer Farmer Trust strategy, programming and content. She also directed all non-cheese dairy marketing programs, media and content.
Prior to moving back to the Midwest, she spent ten years working in various agencies in New York City. At Carrot Creative — the VICE digital agency (now VIRTUE Worldwide) — working with some of the world’s biggest brands including Lipton, American Express and the Malala Fund. As a senior leader, she worked with clients to develop their digital and social strategies, ranging from campaign efforts to brand launches. In addition, she acted as the internal and external cross-functional team lead across client accounts.
Before Carrot Creative, Katie worked almost eight years at PR agencies, primarily in Corporate Communications, at some of the world’s most reputable firms including Ogilvy, Ruder Finn and Fleishman Hillard. During this time, she worked to further awareness and communicate companies’ value-add to targeted/broader business audiences for a variety of clients that ranged from Fortune 500 to Micro-cap in a wide range of industries (e.g., professional services, insurance, healthcare, energy, technology).
Katie is actively involved in supporting efforts to engage and connect the Wisconsin alumni community. While in NYC, she was a member of the Big Apple Badger Board (WAA NYC Alumni Chapter) and served as President from 2010-2012. She also is a member of the WAA Advisory Council.
Katie received her Bachelor of Arts from UW-Madison in Journalism and Mass Communication and French in 2007, and her MBA from New York University’s Stern School of Business in May 2015 as part of the part-time program.