Xiaoya Jiang is a Ph.D. candidate in the School of Journalism and Mass Communication at the University of Wisconsin-Madison, with a Ph.D. minor in Electrical & Computer Engineering and a Master of Science in Statistics. Xiaoya does public opinion research, with focuses on: (1) assess public opinion using computational approaches, (2) examine and detect predictors that affect public opinion, (3) provide communication strategies to promote pro-social or desirable public opinion. She is also interested in exploring and applying various statistical tools to public opinion study in the digital media environment. Xiaoya enjoys interdisciplinary collaborations in research, and hiking with friends in personal life.
Xiaoya’s papers have been published in journals including Political Communication, Social Media + Society, Journal of Health Communication, Health Communication, Personality and Individual Differences, Journal of Medical Internet Research, Human Communication Research, Public Opinion Quarterly. Xiaoya’s published papers can be found at Google Scholar.