Pete Long

Teaching Faculty III


Pete Long Headshot

Pete Long is a Teaching Faculty III with the School of Journalism and Mass Communication and teaches principles and practice of strategic communication.

Pete brings over 14 years of brand management, marketing, strategy, innovation, general management, and consulting experience to the SJMC, having worked for firms including Kimberly-Clark, Kraft-Heinz, Young Innovations, and AT&T. Pete’s areas of inquiry include brand positioning, new product development, portfolio renovation and line extension, and social media’s impact on traditional advertising models.

Pete is the managing partner of Arboretum Strategy Partners, a startup consulting and investment firm. Pete is an avid supporter of UW Badger Athletics, the Green Bay Packers, the Milwaukee Brewers and the Tottenham Hotspur Football Club. Pete is an alum of the SJMC, graduating with a B.A. in Journalism & History from the University of Wisconsin-Madison. Pete holds an MBA from Pepperdine University.