Support the J-School! Day of the Badger Returns April 16–17

Day of the Badger is back this April 16-17, 2024! Each year, alumni, friends and students of UW–Madison come together for 1,848 minutes to show off their Badger pride and support continuing educational excellence and opportunities for future generations of J-Schoolers. 


2023 was a record-setting year as J-School alumni and friends raised $41,206.84 from 184 gifts for the School’s annual fund. Plus, thanks to a generous group of current and former Board of Visitor members,  we unlocked an additional $10,000 for the school’s 118th anniversary! This year, we’re hoping to continue our record-breaking streak.

Here’s how you can get involved

  • Break out your best Badger red gear!
  • Show off your J-School Badger pride by posting on social media. Be sure to use the hashtag #DayoftheBadger and tag @uwsjmc on Instagram and @uw_sjmc on Twitter/X!
  • Pay it forward and support the educational experiences of current and future generations of J-Schoolers.

Give Back

This year, thanks again to a group of current and former Board of Visitors members, we will unlock an additional $19,000 when we hit 119 gifts, in honor of our 119th birthday!

Contributions to the J-School during Day of the Badger support the School of Journalism and Mass Communication Annual Fund. Gifts to this fund will have an immediate impact a diverse array of student and faculty initiatives across the School including: 

  • Providing financial support to deserving, passionate students including our James L. Baughman Senior Achievement Awards.
  • Updating learning spaces and technology to encourage greater faculty-student collaboration.
  • Supporting real-world projects and experiences that best prepare students for ever-changing media landscapes.
  • Engaging in inclusive initiatives to make the J-School a place where all students feel they belong.


Join the celebration and pay it forward to current and future J-Schoolers on Tuesday, April 16th and Wednesday, April 17th. Engage in the conversation on social media using the hashtag #DayOfTheBadger and tag us @uwsjmc on Instagram and @uw_sjmc on Twitter/X. 

Bookmark the donation page