Katie Hepler’s professional experience encompasses a decade’s worth of marketing expertise. She currently works in digital/social marketing at Carrot Creative – the VICE digital agency. As senior leader at the agency, she works with clients to develop their digital and social strategies ranging from campaign efforts to brand launches. In addition she acts as the internal and external cross-functional team lead across client accounts. Her clients are some of the world’s biggest brands that include TRESemme, Lipton, American Express and the Malala Fund.
Upon graduating from UW-Madison in May 2007, she moved to New York City where she established herself in the PR agency industry, primarily in Corporate Communications, at some of the world’s most reputable firms including Ogilvy, Ruder Finn and Fleishman Hillard. Over the course of eight years, she worked to further awareness and communicate companies’ value-add to targeted/broader business audiences for a variety of clients that ranged from Fortune 500 to Micro-cap in a wide range of industries (e.g., professional services, insurance, healthcare, energy, technology). Her efforts included development of client programming and driving brand communication initiatives to achieve results that laddered back to clients’ business/communications objectives.
Katie is actively involved in supporting efforts to engage and connect the Wisconsin alumni community. Since 2008 she has been a member of the Big Apple Badger Board (WAA NYC Alumni Chapter) and served as President from 2010-2012.
Katie received her MBA from New York University’s Stern School of Business in May 2015 as part of the part-time program. Her other accomplishments include receiving the WAA Sparkplug Award (May 2012) and co-writing “Stern Women Speak: a position on advancing the UN Global Compact’s Women’s Empowerment Principles” (May 2014).