What you'll learn
![Students in a Digital Media Strategies class taught by Debra Pierce, faculty associate in the School of Journalism and Mass Communication at the University of Wisconsin-Madison, make presentations on their solutions to real-world business communication problems to a panel.](https://journalism.wisc.edu/wp-content/blogs.dir/41/files/2018/12/Unknown-1-e1675786899452-768x767.jpeg)
In-Demand, Transferable Skills
Students learn the skills employers need, including:
- Research, analytics and insights
- Creative strategy development
- Media planning and buying
- Social media and digital marketing
- Public relations and media relations
![Katy Culver, an associate professor in journalism and mass communication, facilitates an editorial-planning discussion with journalism students in a magazine-production class in Vilas Communication Hall.](https://journalism.wisc.edu/wp-content/blogs.dir/41/files/2017/06/Journ_class_iPad11_8453.jpg)
Well-Rounded, Cutting Edge Curriculum
Our courses reflect what is happening in the industry today to prepare students for the jobs of tomorrow. Some of our classes include:
- Creative Campaign Messages
- Strategic Media Planning
- Account Planning and Strategy
- Public Relations Strategies
- Social Media Marketing Communications
![An image of UW-Madison Chancellor Rebecca Blanks is displayed on a video camera as she speaks.](https://journalism.wisc.edu/wp-content/blogs.dir/41/files/2022/01/BOR_Blank16_9897-768x511.jpg)
Real-World Projects and Experience
Work in student agency settings for real clients to build your portfolio with projects such as:
What you'll do
![Students from The Black Voice discussing a multimedia project](https://journalism.wisc.edu/wp-content/blogs.dir/41/files/2020/09/BSS_Meeting18_8596-768x511.jpg)
Get Involved
Join one of a dozen student organizations sponsored by SJMC and get real world strategic communication experience.
![A student shaking hands with an employer at a career fair](https://journalism.wisc.edu/wp-content/blogs.dir/41/files/2017/06/CareerFairOne.jpg)
Launch Your Career
By leveraging our strong professional network of alumni and our dedicated career advisor, 97% of our graduates find careers in their chosen field, like:
- Account Coordinator
- Media Planning Assistant
- Communications Specialist
- Social Media Marketing Coordinator
![Students in a Digital Media Strategies class taught by Debra Pierce, faculty associate in the School of Journalism and Mass Communication at the University of Wisconsin-Madison, field questions following their presentation on solutions to real-world business communication problems to a panel that includes representatives from American Family Insurance in the Digital Media Studios in College Library.](https://journalism.wisc.edu/wp-content/blogs.dir/41/files/2019/02/Unknown-6-768x511.jpeg)
Work for the Best
Our graduates go on to work for some of the leading organizations locally and across the globe.