J150: Introduction to Sports Communication
Instructor: TBD
Online only: June 16 – Aug. 10
Prerequisite: Open to all undergraduate students
Satisfies the “Survey Course” requirement for the Certificate in Sports Communication
This class explores the central activities and concepts related to various communication professions involved in the realm of sports. These activities include sports journalism, sports broadcasting, sports marketing communications and sports public relations. We also consider major social issues that impinge upon these professions including how sports and media intersect with concerns associated with race and gender. We conclude with an exploration of strategies that students can put into place now and in the future to build careers in sports communications and beyond.
J175: Media Fluency in a Digital Age
Instructor: TBD
Online only: May 19 – June 15
Prerequisite: Open to all undergraduate students
Satisfies the “Core” requirement for the Digital Studies Certificate
The digital media landscape is rapidly evolving, and it has major ramifications on how we view and interact with political, social and economic landscapes. In this course, we will become more fluent in digital media by examining current and emerging media and the issues and opportunities surrounding it, while producing and consuming digital media content. Being “digitally fluent” is considered a key 21st Century skill. So what does it mean to be fluent in digital media? It goes way beyond putting a “snap” on your Story or posting to Facebook. It’s a matter of knowing which medium is best given what you want to say – and who you want to converse with! In this class, we will critically examine and engage with this media landscape. We will analyze how digital media content is created and digested by various audiences across social, political and economic environments.
J335: Principles and Practices of Reporting
Instructor: TBD
Online only: June 16 – Aug. 10
Prerequisite: J202 or graduate/professional standing
Satisfies 50% graduate coursework requirement for Reporting and Multimedia Journalism track
In this class, we will explore basic reporting for print and electronic media. We will bring together technical and conceptual skills by creating a variety of print, audio and web-based news stories on a current public issue.
J345: Principles and Practice of Strategic Communication
Instructor: Pete Long
Online only: June 16 – Aug. 10
Prerequisite: J202 or graduate/professional standing
Satisfies 50% graduate coursework requirement for Strategic Communication track
This class is an introduction to strategic communication for students interested in advertising, public relations, health communications and political campaigns.
J350: Sports Marketing Communications
Instructor: TBD
Online only: May 19 – June 15
Prerequisite: J150 or J202
Satisfies the “Skills Course” requirement for the Certificate in Sports Communication
This class explores various activities related to the promotion domain of sports marketing including marketing research, sports branding, image management, advertising promotion, event promotion, sports sponsorships, community relations, advertising promotion and social media marketing. As we examine each of these activities, we will focus on the marketing communications associated with each.
J411: Multimedia Design
Instructor: TBD
Online only: June 16 – Aug. 10
Prerequisites: J335, J345 or graduate/professional standing
Satisfies 50% “Advanced” graduate coursework requirement
This class examines visual communication and graphic design in multimedia contexts. We will understand design and production techniques to relay creative messages through print and digital media. We will also explore design theory and techniques, as well as the effects and ethics of visual media messages.
J450: Sports Reporting and Writing
Instructor: Matt Hermann
Online only: June 16 – July 13
Prerequisites: J150
Satisfies the “Skills Course” requirement for the Certificate in Sports Communication
Soccer stars from across the globe are coming to the U.S. this summer for FIFA’s inaugural Club World Cup – a tournament that’s essentially a dry run for next year’s Men’s World Cup. In this summer edition of J450, we’ll use the month-long tournament as our laboratory for studying how to craft sports narratives, how to go beyond the pitch and tell stories about the personalities that make the global game special, and how to present opinions on sports that will win over audiences.
J651: Sports Controversies and Communication Professions
Instructor: Matt Hermann
Online only: July 14 – Aug. 10
Prerequisite: J150, J162, J201 or junior standing
Satisfies the “Social Impacts” requirement for the Certificate in Sports Communication
This course explores of a number of prominent controversies that pervade the realm of sports and engage the activities of sports communication professionals (such as sports journalists, broadcasters, marketers and public relations specialists). As we discuss the issues involved in these controversies, we will pay special attention to the way they leave a mark upon professional practices.
Questions about enrollment, eligibility requirements or class content?
Contact the instructor listed in the course description, or SJMC Undergraduate Advisor Sandra Kubat at sandra.kubat@wisc.edu.