Summer Term Course Descriptions

Questions about enrollment, eligibility requirements or class content? Contact the instructor listed in the course description, or SJMC Undergraduate Advisor Robert Schwoch at schwoch@wisc.edu.

A person's hands holding up a camera with the UW Marching Band on the preview screen.

J150: Introduction to Sports Communication

Instructor: Jordan Sallis
Online only: June 14 – Aug. 6
Prerequisite: Open to all undergraduate students

Satisfies the “Survey Course” requirement for the Certificate in Sports Communication

This class explores the central activities and concepts related to various communication professions involved in the realm of sports. These activities include sports journalism, sports broadcasting, sports marketing communications and sports public relations. We also consider major social issues that impinge upon these professions including how sports and media intersect with concerns associated with race and gender. We conclude with an exploration of strategies that students can put into place now and in the future to build careers in sports communications and beyond.

Flags from various countries stuck in the snow on Bascom Hill.

J162: Mass Media in Multicultural America

View in the course guide

Instructor: Hemant Shah
Online only: June 14 – Aug. 8
Prerequisite: Open to all undergraduate students

Satisfies ethnic studies requirement, social science breadth requirement and “Social Impacts” course for Certificate in Sports Communication.

This class will consider the cultural history of racial and ethnic minorities and explore the way these groups are portrayed in media. In this course, you will learn about:

  • The terms “race” and “ethnicity”
  • The roles and functions of mass media in multicultural societies
  • The ways media create and perpetuate racial and ethnic stereotypes
  • How stereotypes circulate in culture and affect individuals and societies

These issues will be explored through a number of learning activities such as writing assignments, online group discussion and self-reflection.

Hands holding a phone being used to live stream a video on Facebook. In the background, Professor Eric Wilcots is out of focus.

J175: Media Fluency in a Digital Age

Instructor: Deb Pierce
Online only: May 17 – June 11
Prerequisite: Open to all undergraduate students

Satisfies the “Core” requirement for the Digital Studies Certificate

Digital media is very much a part of our day-to-day lives. Being “digitally fluent” is considered a key 21st century skill. So, what does it mean to be fluent in digital media? It goes way beyond tweeting, posting and sharing. It’s a matter of knowing your audiences and the digital media they use. Students will critically examine how digital media are consumed by various audiences across social, political and economic environments—and even create some of their own!

Bucky Badger fires a T Shirt cannon into the crowd at Camp Randall Stadium

J350: Sports Marketing Communications

Instructor: Douglas McLeod
Online only: May 17 – June 11
Prerequisite: J150 or J202

Satisfies the “Skills Course” requirement for the Certificate in Sports Communication

This class explores various activities related to the promotion domain of sports marketing including marketing research, sports branding, image management, advertising promotion, event promotion, sports sponsorships, community relations, advertising promotion and social media marketing. As we examine each of these activities, we will focus on the marketing communications associated with each.

The anchors of ESPN College Game Day sit behind a desk with Bascom Hall in the background.

J651: Sports Controversies and Communication Professions

Instructor: Brandon Storlie
Online only: June 14 – Aug. 6
Prerequisite: J150, J162, J201 or junior standing

Satisfies the “Social Impacts” requirement for the Certificate in Sports Communication

This course explores of a number of prominent controversies that pervade the realm of sports and engage the activities of sports communication professionals (such as sports journalists, broadcasters, marketers and public relations specialists). As we discuss the issues involved in these controversies, we will pay special attention to the way they leave a mark upon professional practices.